White for Kids will run from sunday 27 to tuesday 29 June in Milan. This show, created specifically for kids, is dedicated to kids’ fashion. An appointment with clothing and accessories for 0-14 year olds.

In collaboration with kid’s wear magazine the fair produced a magazine especially for visitors to the Milanese event.The most significant articles from all the collections on the fair will feature in a kids’ fashion shoot. The photo session was filmed to create a backstage video for the project.
The video will be screened for the first time tomorrow, the first day of the show, alongside the presentation of a special photographic display in hall L.

“Floral and little check prints, a bon ton and casual chic look a bucolic inspiration for the Fendi little ones.” That’s how Silvia Venturini Fendi describes the natural but elegance collection of Fendi which was first-time presented at the Pitti Bimbo today.

For the Fendi girls they used natural fabrics in a palette of soft colours like pearl gray, powder pink and chalk white to match the summer hues of yellow, pink and green. The classic shapes worn with tone-on-tone leggings or leggings that matches the graphic of the look.

For Fendi boys they created a casual chic collection with small details or appliques. Same as the girls collection they prefered the material naturaless in tones of beige, sand, army green, pearl grey and powder blue and articulated their look in various exclusive finishes.

The unique sweatness of hand-made you can find in Fendis’ newborn collection. Several elements from the junior collection appear here; details and embroideries are miniaturized but softer in colour and shape to give them a comfortable feeling.

Fendis’ debuts with natural and simple elegance for girls, boys and newborn at Pitti Bimbo Florence expresses a delicate style in form, colour and material.

The new boys’ line Hitch-Hiker as well as the Living line and Monnalisas’ beachwear made their debut yesterday evening in the Villa Vittoria, a vintage setting in Florence.

Created with simple lines paying attention especially to the details, Hitch-Hiker created for 0 to 12 years old boys can be described as a collection with vintage feeling whose grant content is travel and adventure.

The launched beachwear collection is rich in colours and design. Details as flowers and rouches give the kids a happy holiday feeling and the possibility to wear a total look at the beach included swimsuit, beach robes and beach towel.

Pitti Immagine Bimbo, the world’s most important fashion trade fair featuring clothing and…for children and teens will be held from 24 to 26 June 2010 at the Fortezza da Basso in Florence. The only event anywhere that presents a complete overview of children’s fashions is more contemporary than ever, featuring not only different looks – from the sportswear at SportGeneration to the classic-elegance of the big names at Pitti Bimbo, from the creativity of the independent brands at New View and EcoEthic to the street couture at SuperStreet – but also design items and textiles for the little ones, up through the avant-garde collections at Apartment and the latest accessories in the Pop Up Stores.
Amongst the new features and special projects – there will be 99 new names and returns at this edition – we should mention the children’s fashion debut of the prestigious Fendi brand, the absolute preview of the Hackett London kids line, the launch of the new Hitch-Hiker project from Monnalisa, the return of brands such as Patrizia Pepe, B Lav, 7Teen and Brooksfield Junior, plus the new entries of children’s collections from names like Re-Hash, Daniel Cremieux, Pineider, Ash, Naturino and Manila Grace.