August 3, 2010
For the upcoming season Escudama designed a new series including a suitcase, a trolley and a messenger bag called “Pinocchio”. With the experience of 25 years in babies and kids accessories and the creativity of Caterina Falaguerra and Paolo Novelli Escudama created a series based on the the harmony between colour and symbolism, style and character to stick once more to the real made-in italy philosophy.
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July 30, 2010
From the 31th July to the 2nd of August 2010 the international trade show Playtime dedicated to the children’s universe and maternity wear takes place in New York.
July 29, 2010
Inspired by Woodstock and taking the festival feeling of free spirits, music and summer, Olive Loves Alfie created a magical space for kids to play with their unique sense of style.
The woodland dressing up camp was wrapped up in bunting made from frayed vintage denim as well as Katvig and Marimekko fabrics. The tree trunks were tied up with oversized ribbons and an open air photographic studio was created with patchwork quilts from Danish home wares brand Rice.
A beautiful selection of vintage clothing, Olive Loves Alfie’s customized festival clothing and specially designed accessories were displayed on clothes rails or piled high in vintage suitcases that were hidden amongst the trees. With irrepressible invention over two anarchic days the kids created a joyous array of improvised outfits and exuberant dressing-up styles themselves.
Style shots were taken of all the kids which are being compiled into a Olive Loves Alfie festival style book on our website.
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July 22, 2010
Rainy weather is so fashionable that even the clouds have a silver lining. At least, that’s what the Diesel Kids seem to think as they stomp, shout, sing and holler through extreme weather conditions in their Autumn/Winter 2010/11 campaign.
Things that annoy grown-ups – like mud, bugs and noises – have always delighted young ones, and puddles and raindrops are no different. The kids are dressed for fun in the upcoming Autumn/Winter collection. The boys wear college and preppy styles, interwoven with sporty references, while the girls are ready for the urban jungle: clean punks and tailored rebels mix it up with Hollywood wannabes. But the campaign’s spot-on casting gives each kid a clear character – these individuals walk through a storm with their heads held high.
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