Buying Marni helps children. Original and precious, the special editions of t-shirts, capes, parkas, hats and shopping bags for women and men, are decorated with artwork from kids all over the world. This project offer girls and boys of Brasil, Colombia, Guatemala, Tibet, India and Sierra Leone a brighter future and support their educational development.
“The fairy tale of the lion and the mouse” was the theme for the first project. The teacher read the tale to the children at school, who then depicted in colourful ways their feelings.
For the second project, small groups of children painted all together on big sheets of paper their memories of “A beautiful rainy day”.
Their paintings were printed directly on cotton t-shirts and shopping bags and onto a technical fabric for the capes, parkas and hats turning them into little art pieces. This special edition will be sold exclusively in Marni’s boutiques and on the Marni Virtual Store until their sell-out.
The proceeds will be distributed to educational and development projects, divided between schools and hospitals with the aim of strengthening the capabilities and skills while raising the quality of life, giving each child the opportunity to develop and grow into people responsible for their own lives.
Check: www.marni.com

In line with the strategy to consolidate its children’s collections, for the first time Moncler has organised a programme of single brand openings for the Moncler Enfant collection. Once again, Moncler, as a brand which has always been close to the ski slopes, makes its debut in the mountains choosing some of the most exclusive locations: Courmayeur, Crans Montana and Kitzbühel.
In Courmayeur the new boutique entirely reserved to clothing and accessories for newborns, babies and juniors, was inaugurated in via Roma n°. 72, a short distance from the men and women’s boutique.
The corner inside the Crans Montana boutique, which welcomes its public with the complete Moncler world, was also recently inaugurated. A landmark for both adults and children who can shop together.
Kitzbühel will also soon have its own children’s floor in the upcoming Moncler boutique. Adresses: www.moncler.com

Jean Charles de Castelbajac + OKAIDI decouvrez la nouvelle collection.

Last Saturday  September 19^th , with more than two hundred children and three hundred guests, Imelde and Stefano Cavalleri have inaugurated in Moscow the photographic exhibition to celebrate thirty years of activity of I PINCO PALLINO. The exhibition, installed in the main gallery of the GUM stores on the Red Square, long more than 100 metres, will run until October 15^th . More infos: www.ipincopallino.it

Beginning October 1st, the makers of the beloved Bugaboo strollers will be partnering with RED giving 1% of their total revenue to the Global Fund to help finance AIDS programs in Africa. They are launching several new designs to celebrate this initiative. Madeleen Klaasen, Marketingmanager of Bugaboo, explains more:

kid’s wear magazine: Why Bugaboo decided to cooperate with Red?
MK: Bugaboo was drawn to (RED) as a partner because of its unique way of enabling conscious consumerism; it offers a way to help our customers support causes that are important to them without putting an extra strain on their purse strings. (RED) has an impressive track record in helping families through the Global Fund. For example, to date, (RED) funds have supported Global Fund financed programs that have helped put more than 111,000 people on antiretroviral treatment and have helped more than 70,000 HIV positive pregnant women receive preventative antiretroviral therapy to reduce the risk of mother-to-child transmission. Their core mission of protecting the family mirrors perfectly what is at the heart of the Bugaboo purpose; helping families stay mobile, active and healthy, in particular focusing on mother and child. Ultimately what is important to Bugaboo is important to (RED) and therefore by pairing the two mind sets we feel we can provide our customers with a unique and robust offering that helps deliver what they need practically, emotionally and now philanthropically.
kid’s wear magazine: What means the slogan: “Go and good things happen”?

MK: When you go, you have the chance to discover and experience new things with your child. You get inspired, meet new people, have new ideas. And these are good things. Now when you go with Bugaboo, more good things happen because Bugaboo is contributing 1% of all revenue to The Global Fund to help eliminate AIDS in Africa. This means more women and children living with HIV in Africa will get the medicine they need to lead more active, productive and hopeful live. www.bugaboo.com