August 20, 2010
Autumn/Winter 2010/11 finds Pepe Jeans London embracing its British roots with a series of directional campaigns all set in London, the birthplace of the brand. And, where better to showcase our kidswear trends than one of London’s most exciting destinations for children from all over the world, the Natural History Museum.
Our interprid team of five kids spent the day exploring the dramatic exhibits at the internationally respected Vicotrian landmark while showing off the latest Pepe Jeans London kidswear looks.
From vintage-era Americana and super-cute preppy styles, through to whimsically printed dresses and edgy denims, the Autumn 2010 Pepe Jeans London kidswear collection eloquently interprets some of the biggest fashion stories lighting up the adult trend radar but with a younger audience in mind.
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August 19, 2010
Luxury babywear label Bonnie Baby is adding four gorgeous new sleeping bags to their baby Layette range.
One of them comes in a tiny polka dot, coordinating with a new Layette collection of mix and match tiny dots and stripes which comes in mushroom and putty with a Bonnie Baby signature flash of bright yellow. The collection features a hat, playsuit, sleeping bag and shawl, along with reversible hooded cardigan and gilet, all made from 100% fine cotton and fully machine washable. The collection is available in sizes 0 – 3, 3 – 6 and 6 – 12 months.
The other sleeping bags mix and match with Bonnie Baby’s Rainbow collection and come in grey, blue and pink, all in the rainbow stripe.
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August 12, 2010
Kids Ink Autumn/Holiday 2010 collection has featured an inspriring artist in each collection, both promoting the artists as well as giving an edge to the printed garments that Kids Ink is known for.
Kids Ink’s Autumn 2010 collection features Barcelona artist Zosen, who was a founding member of Spain’s prolific ONG crew which defended human and animal rights through performances and art in the streets. Zosen’s art is influenced by skate culture, punk and Do It Yourself movements, and he is known for combining “classic graffiti” and crazy characters. His playful illustrations and unique use of color is a perfect fit for Kids Ink. Key pieces are printed hoodies, jeans and bodysuits, ready-for-school tees as well as soft shrugs.
Kids Ink’ Holiday 2010 collection vibe is Rock and Glam and therefore the brand collaborated with New York DJ and artist Prince Peter and famed photographer Mick Rock to make this style perfect including using images of David Bowie.
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August 11, 2010
CPH kids is ready to continue the success.
When The Danish Fashion Week opens this week, the new Danish Kids’ Fashion Fair is ready to present 5000 m² of children’s fashion. CPH kids has the ambition to bring new inspiration to children’s fashion. And since last year, new partners and even more exhibitors are ready to join the fair.
August 9, 2010
Polo Ralph Lauren will introduce its Childrenswear Autumn 2010 collection with the launch of The RL Gang on the 18th of august, an interactive virtual storybook narrated by Harry Connick, Jr. A modern departure from the traditional fashion show, this innovative digital platform provides an exciting new way for children and their parents to shop the latest back-to-school fall fashions online while also engaging in a fun and entertaining experience. Launching in exclusive partnership with Bloomingdale’s, the virtual storybook is yet another extension of Polo Ralph Lauren’s dedication in pioneering online marketing with unique concepts.
Designed for readers 2-8 years old, the story unfolds as eight characters in The RL Gang embark on their adventurous first day back to school. Each character’s personality comes to life through their individual sense of style as the virtual storybook showcases 24 new looks from the Ralph Lauren Childrenswear Fall collection.
For the first month, 15% of all proceeds from the sale of the Childrenswear Fall collection on Polo Ralph Lauren homepage will benefit the Ellis Marsalis Center for Music (EMCM) located in The Musician’s Village. Conceived in part by Harry Connick, Jr., The Musician’s Village is a cornerstone of the Habitat for Humanity post-Katrina reconstruction of New Orleans.
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